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The new
Grand
Prix
logo and
branding
theme
honors
the
heritage
of the
event in
the
Motor
City
while
looking
ahead to
its
exciting
future
at its
new home
on the
streets
of
Detroit. |
| |
Chevrolet
Detroit
Grand
Prix by
Lear
reveals
new
event
logo and
branding
for 2023
and
beyond
Tickets
for June
2-4
Event Go
on Sale
Monday
as the
Grand
Prix
Returns
to
Downtown
Detroit
DETROIT,
MI –
Tickets
for the
2023
Chevrolet
Detroit
Grand
Prix
presented
by Lear
are now
on sale
as the
event
unveils
a new
look and
feel
reflecting
the next
era of
the
Grand
Prix and
its
return
to
Downtown
Detroit
this
summer –
June
2-4.
The new
Grand
Prix
logo and
branding
theme
honors
the
heritage
of the
event in
the
Motor
City
while
looking
ahead to
its
exciting
future
at its
new home
on the
streets
of
Detroit.
Elements
representing
Detroit
– along
with the
Grand
Prix’s
primary
event
partner,
Chevrolet,
and
presenting
partner,
Lear
Corporation,
are
featured
in the
new logo
design.
The
sleek
and
stylized
“GP” in
the new
marque
recognizes
the
nine-turn,
1.7-mile
street
circuit
in
Downtown
Detroit
that
will
highlight
some of
the most
iconic
and
popular
roadways
and
landmarks
in the
city.
Featuring
a long
and fast
straightaway
down
Jefferson
Avenue
that
leads
into a
wide
hairpin
turn
where
plenty
of
on-track
action
is
expected
to take
place,
the
newly-designed
circuit
will
guide
the
world-class
competitors
and
their
high-performance
race
cars by
the
Spirit
of
Detroit
statue,
the Joe
Louis
“Fist”
monument,
the
popular
Hart
Plaza
Riverfront
event
space,
the
beautiful
Riverwalk
and the
GM
Renaissance
Center.
The new
Grand
Prix
logo
also
features
a
representation
of the
Spirit
of
Detroit
– the
65-year-old
bronze
and
marble
monument
that has
come to
symbolize
the city
and the
strength
and
resiliency
of its
people.
“We are
so proud
to bring
the
Grand
Prix
back to
its
original
home on
the
Streets
of
Downtown
Detroit
in 2023
and we
felt it
was
important
to usher
in the
evolution
of this
event
with a
new
creative
direction
that
honors
Detroit
and all
this
event
has
meant to
the
city, as
well as
what it
can
deliver
in the
future,”
said
Michael
Montri,
President
of the
Chevrolet
Detroit
Grand
Prix
presented
by Lear.
“The
Detroit
Grand
Prix
began on
the
streets
of the
city in
1982 and
for the
first
time
since
1991,
the
event
will be
back
Downtown
this
summer
bringing
excitement,
energy,
international
attention
and
economic
benefit
to the
city and
its
local
businesses.
We want
to
capture
that
renewed
enthusiasm
and
passion
for the
city and
the
Grand
Prix
with a
new look
and feel
that
will
carry
this
event
forward
and down
new
roads.”
With its
return
to
Downtown
Detroit,
the
Grand
Prix
will
also
become a
more
inclusive
and
welcoming
annual
event in
the
Motor
City.
More
than
half of
the
event’s
footprint
will be
open and
accessible
to fans
for
FREE.
From
activation
and
display
areas in
Spirit
Plaza,
to
music,
entertainment
and the
Meijer
Fan Zone
in Hart
Plaza to
Autotrader
Winner’s
Circle
on the
Riverwalk
adjacent
to the
GM
Renaissance
Center,
fans
will be
able to
enjoy
the
celebration
and the
fun of
Grand
Prix
weekend
without
having
to
purchase
a
ticket.
Free
viewing
platforms
will
also be
placed
along
Jefferson
Avenue
so fans
can see
the
non-stop
racing
action
throughout
the
three-day
weekend.
Tickets
will be
available
for
purchase
in the
reserved
grandstands
placed
along
the
track
and
passes
will be
required
to
access
the race
paddock,
pit lane
and the
premier
hospitality
areas
and
suites
overlooking
the
course.
On
Monday,
2023
Grand
Prix
tickets
will go
on sale
to the
world
and they
are
expected
to be in
high
demand.
Through
the
early
renewal
period
for
previous
event
ticketholders
and a
special
pre-sale
opportunity
for fans
that
registered
online,
ticket
sales
are
already
tracking
75%
ahead of
the same
time
period
in
previous
years.
Single-day
grandstand
tickets
are
priced
as low
as $40
on
Saturday,
June 3
and $50
on
Sunday,
June 4
with
multi-day
ticketing
options
available.
Fans can
also
purchase
tickets
to “the
Rooftop
presented
by
Piston
Group”
party
area,
located
on top
of the
Center
Garage
along
the
Detroit
Riverfront,
overlooking
Turns
5-7 on
the race
track.
Limited
passes
are also
available
for the
popular
Corvette
Car
Corral
and for
those
looking
for a
more
exclusive
hospitality
and
entertainment
experience,
passes
are also
available
for the
Pit Lane
Suites
and the
Turn 3
Club.
Tickets
will be
available
for
purchase
online
Monday
morning
beginning
at 8 am
ET at
www.DetroitGP.com
or by
calling
866-464-PRIX
(7749).
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