The survey found that 59% of Latino voters want Democrats to control Congress, compared with 35% who prefer Republican control — a 24-point Democratic advantage. (Tell Us USA Ai image)
   

 

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  NBC News/Telemundo Poll: Latino Voters Shift Toward Democrats Ahead of Midterms

Agustina Lopez Castro - Latin American Reporter
Tell Us USA News Network

WASHINGTON - Latino registered voters are moving sharply toward Democrats ahead of the November midterm elections, driven by dissatisfaction with President Donald Trump’s handling of the economy, cost of living and immigration enforcement, according to a new NBC News/Telemundo poll.

The survey found that 59% of Latino voters want Democrats to control Congress, compared with 35% who prefer Republican control — a 24-point Democratic advantage. That margin is twice the 12-point Democratic lead recorded among Latino voters in a comparable NBC News poll at this point in 2024.

Trump’s overall job approval among Latino voters stood at 27%, while 69% disapproved, the poll found. His weakest ratings came on issues that respondents identified as central to their lives: 78% disapproved of his handling of the cost of living and 74% disapproved of his handling of the economy.

Inflation and the cost of living ranked as the top issue for 33% of Latino voters, while 52% placed it first or second among their concerns. Nearly two-thirds, 63%, said their household income is falling behind the cost of living; 25% said it is keeping pace, and 11% said it is rising faster than expenses.

The poll also showed a reversal from the 2024 campaign, when Trump and Republicans held an advantage among Latino voters on economic issues. Latino voters now give Democrats a 21-point edge on handling the economy.

Among respondents who listed the cost of living as their top issue, Democrats held a 22-point advantage in the congressional preference question. In the 2024 survey, Republicans had a 4-point edge among that same group.

Latino voters expressed broad support for deporting undocumented immigrants who have committed serious crimes, with 83% backing that policy. But only 37% supported deporting every undocumented immigrant in the United States.

Two-thirds of respondents said the Trump administration’s immigration-enforcement measures have gone too far, compared with 22% who said the administration has struck the right balance and 9% who said it has not gone far enough. Trump’s approval rating on immigration was 31%, while 69% disapproved. On border security, 39% approved and 58% disapproved.

The poll found that immigration enforcement has had direct personal effects for some voters. Thirty-one percent said they or someone close to them had begun carrying identification because of concerns about Immigration and Customs Enforcement, and 27% said they knew someone who had been detained or deported by ICE during the past two years.

The survey offers a warning for Republicans looking to preserve or expand gains made with Latino voters in 2024, particularly in competitive districts and states with large Hispanic populations.

Sixty-two percent of Latino voters now view the Republican Party negatively, up 16 points from 2024. By comparison, 42% have a negative view of the Democratic Party, a 4-point increase over the same period.

Still, the findings are not an unqualified endorsement of Democrats. Republicans continue to attract more Latino support than in any comparable poll before the 2024 cycle, while Democratic Party favorability has not improved. The current Democratic advantage appears tied largely to opposition to Trump and economic frustration rather than enthusiasm for the party itself.

The poll also found strong midterm engagement. Seventy-two percent of Latino voters rated their interest in the November election as 10 on a 10-point scale, up from 54% at the same point in 2024. Fifty-four percent said their vote would primarily signal opposition to Trump, compared with 21% who said it would signal support for him.

The NBC News/Telemundo poll surveyed 800 registered Latino voters nationwide from Sept. 21 through Sept. 28. Interviews were conducted by telephone and through an online survey distributed by text message, with 20% conducted in Spanish. The poll’s margin of error was plus or minus 3.5 percentage points.






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