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Marvin
Gaye
'What's
Going
On' 50th
Anniversary
Celebration
5-7
minutes
The
video
features
acclaimed
producer
SaLaAM
ReMi’s
recently
released
“Save
The
Children”
Remix
LOS
ANGELES,
- For
the
grand
finale
of the
year-long
celebration
for
Marvin
Gaye’s
landmark
What’s
Going On
album,
Motown
and UMe
turned
to his
fans to
help
create a
unique
video of
Grammy®-nominated
producer
SaLaAM
ReMi’s
remix of
the
album
track
“Save
The
Children.”
In
April,
Universal
Music
Enterprises
and
Fiverr,
an
online
marketplace
for
professional
freelance
services,
held the
Fiverr x
Marvin
Gaye:
“Save
the
Children”
Design
Challenge,
which
asked
Fiverr
artists
to
listen
to
SaLaAM
ReMi’s
“Save
the
Children”
remix
and then
illustrate
a 2D
child
character
inspired
by their
interpretation
of the
song.
The
submissions
revealed
a
remarkable
range of
animated
creativity
that
included
traditional
cartoons,
graffiti,
anime,
doodles,
abstract
sketches,
and
more.
The
winning
entries
have
been
imaginatively
integrated
into the
vibrant
“Save
The
Children”
video,
with all
the
contributing
artists
being
mentioned
on a
credits
screen.
The
video,
now live
on the
Marvin
Gaye
YouTube
Channel,
follows
on the
heels of
the
recent
2022
Webby
Awards
victory
of the
“What’s
Going
On”
animated
video in
the
Diversity
&
Inclusion
Video
Category.
SaLaAM
ReMi’s
“Save
the
Children”
remix is
part of
his Save
The
World:
Remix
Suite.
This
2021
digital
EP also
contains
his new
auditory
imaginings
on “Sad
Tomorrows”
(the
B-side
to “Save
The
Children”),
“No
Need” (a
previously
unreleased
Gaye
instrumental
from the
“Sad
Tomorrows”
sessions),
and the
holiday
single,
“I Want
to Come
Home for
Christmas.”
Motown
and UMe
also
teamed
with
Paralyzed
Veterans
of
America
(PVA) on
a new
animated
video
for the
latter
track to
honor
America’s
veterans
and
servicemen
and
servicewomen
last
year on
Veterans
Day.
The new
“Save
The
Children”
video
also
caps an
amazing
50th
anniversary
year for
What’s
Going
On,
which
Rolling
Stone
placed
at #1 on
its most
recent
list of
the 500
Greatest
Albums
of All
Time.
Kicking
it off
in
January
2021
were a
trio of
digital
titles:
the
21-track
What’s
Going
On:
Deluxe
Edition/50th
Anniversary,
a recent
winner
of
Outstanding
Anthology
at the
Detroit
Music
Awards,
which
includes
rare
mixes,
mono
single
versions
and
outtakes;
a
standalone
version
of
What’s
Going
On: The
Detroit
Mix
(previously
available
only on
What’s
Going
On’s
2001
Deluxe
Edition);
and
Funky
Nation:
The
Detroit
Instrumentals,
a
collection
of
sublime
jam
tracks
Gaye
recorded
in 1971
in the
aftermath
of the
album’s
success
that
have
never
been
issued
on their
own.
The
anniversary
year
brought
a CNN
special,
What’s
Going
On:
Marvin
Gaye’s
Anthem
for the
Ages
special,
featuring
interviews
by
artists
like
Stevie
Wonder,
Smokey
Robinson,
Maxwell,
Sheila
E., and
Spike
Lee, who
were all
influenced
by
Gaye’s
masterpiece.
ESPN
also
created
a mini
doc on
the
album’s
connection
to the
NFL, as
Gaye
dreamed
of
playing
for the
Detroit
Lions
and
invited
two of
their
players
to sing
on
“What’s
Going
On.” UMe
also
launched
the
launch
of the
official
Marvin
Gaye
TikTok
channel,
which
already
has
attracted
more
than
80,000
followers.
The
international
influence
of
What’s
Going On
was
exemplified
by a
magnificent
16-foot
mural,
created
by the
London-based
visual
artist
Dreph,
that not
only
honored
the
album
but also
the 40th
anniversary
of the
1981
Brixton
Uprising,
a
historic
event
for race
relations
in the
United
Kingdom.
Painted
on a
wall
near a
Brixton
police
station,
the
massive,
inspiring
artwork
was
unveiled
on May
21,
2021, to
coincide
with
What’s
Going
On’s
original
release
date.
Motown
and UMe
closed
out the
anniversary
year
with the
exquisite
What’s
Going
On: 50th
Anniversary
Edition.
This
premium
180g 2LP
vinyl
release
boasts a
direct-to-analog
mastering
by
acclaimed
engineer
Kevin
Gray
from the
original
primary
album
tape
reels,
one of
the
first
times
this has
been
done
since
1971.
The
bonus LP
features
four
rare
cuts
making
their
vinyl
debut,
including
a
previously
unreleased
“stripped”
version
of the
title
song,
along
with
mono
mixes of
the
singles
on vinyl
for the
first
time
since
they
came out
on 45s.
Enhancing
the
original
gatefold
packaging
are
printed
sleeves
with
detailed
track
histories,
a brief
essay
about
the
arranger
David
Van De
Pitte by
Dr.
Andrew
Flory,
and a
main
essay by
author/poet
Hanif
Abdurraqib,
a 2021
recipient
of the
MacArthur
Foundation
“Genius
Grant.
Although
a
half-century
has
passed
since
the
arrival
of R&B’s
first
seamless
concept
album,
Marvin
Gaye’s
powerful
music,
insightful
lyrics,
and
profound
vision
still
delivers
a
poignant
plea
that we
might
organize
to
address
often-overlooked
issues
of
inequality
and
ecological
distress.
With
What’s
Going
On,
Marvin
Gaye
opened
the door
musically,
culturally,
and
politically
for
countless
musicians
to
address
the
injustices
of our
world.
The
groundbreaking
album
has
proven
its
evergreen
relevance,
and its
legacy
will
continue
to
influence
and
shape
the
music of
future
generations.
For more
information,
please
contact:
Brian
O’Neal (Reybee
PR) ||
brian@reybee.com
Sujata
Murthy (UMe)
||
sujata.murthy@umusic.com
View
original
content
to
download
multimedia:
https://www.prnewswire.com/news-releases/marvin-gaye-whats-going-on-50th-anniversary-celebration-301552000.html
SOURCE
Motown/UMe
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