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Bedrock
Unveils
First
Look
Inside
the New
Development
on the
Site of
the
Former
Hudson’s
Department
Store
DETROIT
- As the
Tower
nears
200 feet
on its
path to
685,
Bedrock
today
provides
the
public
with a
first
look of
the
anticipated
office
space,
destination
retail,
event
spaces,
public
rooftop
amenities
and
activated
public
plaza of
the
development
on the
site of
the
former
Hudson’s
department
store.
The 1.5
million
gross
square
foot
(GSF)
mixed
use
development
promises
to serve
as a
landmark
destination,
establishing
Detroit
as the
city to
live,
work and
play.
“The
significance
of this
development
goes
beyond
its
unique
and
distinctive
physical
presence.
Once
complete,
along
with
impressive
views,
the
project
will
bring
premier
office,
residential,
hotel
and
event
spaces
with
carefully
curated
dining
and
entertainment
experiences,”
said
Kofi
Bonner,
CEO of
Bedrock.
“But
more
importantly,
the
project
will
anchor
the
transformation
of the
historic
Woodward
corridor
and
exemplifies
the
resurgence
of
Detroit.
The
reinvigoration
of
Detroit’s
most
centrally
located
site
will
become a
must-see
location
and will
generate
fond
memories
for
Detroiters
and
visitors
for
generations
to
come.”
ECONOMIC
IMPACT
Over
the past
decade,
Bedrock
has
helped
to
attract
more
than 200
businesses
to
Detroit,
resulting
in the
creation
of more
than
21,000
jobs.
The
project
will
further
drive
economic
development
by
creating
an
estimated
2,000
permanent
and
full-time
jobs
upon
completion,
bringing
new
business
to the
city and
activating
what was
once a
primarily
vacant
lot.
The
landmark
destination
will
have
created
7,500
construction
jobs
upon
completion
and will
generate
substantial
direct
income
tax and
business
activity
revenue
for the
city.
COMMUNITY
EXPERIENCE
The
distinctive
mixed-use
project
will
incorporate
public
spaces
throughout
the
development,
providing
a new
place to
relax,
dine,
entertain
and
shop.
The
second
and
third
floors
of the
office
building
have
been
designed
to
incorporate
a
126,000
GSF
world-class
events
and
meeting
venue
featuring
a wide
range of
modern,
and
highly
desired
amenities,
that
will
host
events
ranging
from 50
to 2,500
people.
It’s
important
to note,
a venue
of this
size
fills a
niche in
the
Detroit
event
venue
market
and will
position
itself
as the
major
event
space on
Woodard
Avenue
close to
Campus
Martius,
placing
event
attendees
within
walking
distance
of the
numerous
local
businesses
in the
Central
Business
District.
Those
existing
businesses
will
also be
joined
by new
ground
floor
retail
and
experience
spaces
along
Woodward
and
Grand
River,
enhancing
the
allure
and
excitement
of the
pedestrian
experience
along
the
historic
Woodward
Avenue
shopping
corridor.
The
development
will
feature
an
activated
through-cut
plaza in
the
space
between
the
office
building
and
Tower of
the
development,
in line
with
Bedrock’s
commitment
to
activating
public
spaces
such as
Parker’s
Alley
and the
Belt.
The
space
will
provide
additional
retail
and
exhibition
frontage
complemented
by
public
art and
year-round
programming
for all
of
Detroit
to
freely
enjoy.
The
project
will
also
feature
unique
rooftop
food and
beverage
amenities,
providing
one-of-a-kind
views of
the city
skyline.
This
will be
one of
Detroit’s
most
unique
experiences
for
visitors
and
residents.
New-York
based
SHoP
Architects
and
Detroit-based
Hamilton
Anderson
worked
in
tandem
with
Bedrock
to
ensure
the
project
offered
dynamic
public
spaces
and an
activated
streetscape
on all
sides of
the
development.
OFFICE &
ENTREPRENEURIAL
INCUBATION
The
development
will
offer
more
than
400,000
GSF of
office
space
with
large
flexible
floor
plates
and
floor-to-ceiling
windows,
providing
an
abundance
of
natural
light
and
exceptional
views of
the
city.
Pophouse,
a
Detroit-based
commercial
interior
design
studio,
is
designing
the
office
space
common
areas to
appeal
to
tech-forward
companies.
“The
future
of
industry
is one
of
ingenuity
and
creativity,”
said
Anna
Okerhjelm,
Studio
Director
at
Pophouse.
“We set
out to
create a
design
narrative
for the
development
on the
site of
the
former
Hudson’s
department
store
that
embraces
the soul
of
opportunity
in
Detroit
and
complements
the rich
fabric
of the
city to
inspire
and
propel
growth.
Our team
is proud
to play
a role
in
bringing
to life
this
shared
vision
of a
world-class
urban
campus,
which
will
function
as an
incubator
for
innovation
and
progress
moving
forward.”
The
world-class
office
building
will
help to
attract
national
tenants
that
complement
the
growing
community
of
businesses
in
Detroit’s
downtown
innovation
district,
including
DT
Midstream,
Coyote
Logistics,
IBM,
Microsoft,
Rocket
Mortgage,
LinkedIn,
StockX,
Universal
McCann,
UBS,
Ally
Bank’s
national
headquarters
and
Fifth
Third
Bank’s
regional
headquarters.
Office
leasing
for the
office
building
is
underway.
WHAT’S
NEXT
Construction
on the
development
has been
ongoing
since
Bedrock
broke
ground
in 2017.
130-foot
caissons
were
drilled
to
support
the
buildings’
foundation,
and in
total
more
than
10,200
tons of
steel
and
11,600
beams
were
used to
create
structural
support.
Since
March
2021,
the
building
has been
steadily
increasing
in
height,
with the
office
building
“topping
out” at
220 feet
in April
2022.
Structural
work on
the
Tower
continues
and will
reach
its
final
height
of 685
feet in
2023,
becoming
the
second
tallest
building
in
Detroit
and the
State of
Michigan.
The
skyline
silhouette
of
downtown
Detroit
will be
forever
reshaped
by the
transformational
project,
creating
a legacy
development
that
will be
enjoyed
by
generations
to come.
The
development
is
expected
to be
completed
in 2024.
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