VESTALIFE WINS THIRD CONSECUTIVE “BEST OF SHOW” TITLE AT CES 2010 FOR BOA®, BUMBLEBEE® AND SCARAB® EARBUDS

LIFESTYLE ELECTRONICS COMPANY TAKES HONORS WITH FIRST PRODUCTS IN ALL-NEW AUDIO CATEGORY

Studio City, CA — Vestalife was honored at CES “2010” with their third consecutive “Best of Show” title from iLounge—the Apple experts. The award came just one day after the multiple award-winning lifestyle electronics company revealed three new earbuds at the CES show in Las Vegas and officially announced their entrance into the earbud category in the consumer electronics market.

iLounge, who this year hosted the CES “iLounge Pavilion” reviewed thousands of products at the show and selected the three new earbuds from Vestalife as the “Best of Show” amongst the biggest names in consumer electronics in one of the industry's hottest product categories.

“We’re so honored to accept the “Best of Show” award from iLounge for the Bumblebee®, Boa® and the Scarab®. After revealing our new earbuds yesterday, we have been overwhelmed with the initial response we have received.” says Vestalife Founder and President Wayne Ludlum. “We are recognized for our iPhone/iPod lifestyle speaker docks that have connected emotionally with our consumers, but we are eager to enter this new space. We want to provide consumers with earbuds that are truly designed with character and continue to offer products that combine fashion with function and connect emotionally within the Vestalife family of products. “We are excited to be honored by iLounge for the third year in a row and look forward to launching the new Vestalife earbuds at the end of the second quarter of 2010.” says Vestalife CEO Fred Faulkner.

Bumblebee includes refined geometric shapes with defined radius details and high and low rings that add depth as they help focus attention on the sophisticated lens-shaped disk at the rear of the design. The clear cover protects the inner design as it gives the user a more comfortable grip for inserting or removing the earbuds. The rich shades of colors in the earbud body are echoed in the braided, metallic-look cord, with defined radius details on this disk. This reinforces the Vestalife brand language for on-the-go listening.

Boa revealed its name when the wrap-around cord gently “squeezed” the housing. With its elegant, understated design and the natural fabric look of the cord, it has a classic, casual feel. Taking a cue from high fashion, this design style features the embossed Vestalife logo in a prominent location, highlighted with subtle color to harmonize with and enhance the design while reinforcing the Vestalife brand.

Scarab evokes the rich history of the iconic Egyptian symbol of renewal and rebirth with a thoroughly modern feel. The gold back plate is visible through the translucent ear fitting, giving Scarab great appeal. A ring of color separates the earpiece from the body of the earbud, which features a sculpted pinch-grip to encourage removal by the earbud, not the cord. The insert tab is folded to form a natural cord-relief. Color accents in the cord complete the look, which resembles a braided gold necklace.

About Vestalife:
Vestalife, which draws its name from the Roman goddess of home, hearth and family, designs, develops and manufactures high-performance, inspiring audio and lifestyle products that combine function with fashion. The company's products are designed to inspire with their style, delight with their form and function, and appeal to touch, sight and sound -- creating a complete sensory experience. Vestalife is a "Made for iPod" and “Works with iPhone” licensee. The company is headquartered in Studio City, CA. Find out more at: www.vesta-life.com.

Vestalife is among the most honored new lifestyle electronic companies to come on the scene in recent years. They now have earned three consecutive “Best of Show” and “Best of the Year” titles at CES/Macworld 2008, 2009 and 2010 from iLounge. The Consumer Electronic Association’s (CEA) prestigious Innovation and Design Award(s) in 2008 & 2010 along with the 2009 Good Design Award. This was followed by an unprecedented win at this past spring’s Fashion Group International’s Rising Star Awards in the Home and Design category for their speaker docks for iPod® &iPhone® —the first electronics company ever to be nominated (and to win) in that category.

Vestalife Advocates

Future Sounds
Today’s speaker docks are generic and boring. Popular music is driven by research and numbers. Vestalife and Future Sounds have joined forces to spark a revolution in sound. Together, we are bringing you the most important bands you haven't heard, with a new functionally cool way to listen to them. Join the revolution: http://futuresounds.blogspot.com/

About Magic Water Project
Vestalife is a proud supporter of The MagicWater Project, a group of parents, researchers, and doctors with a mission of saving the lives of kids diagnosed with pediatric cancers. The name stems from conversations with a four year-old girl diagnosed with cancer. The chemotherapy treatment was described as the magic water that would lessen the pain. The MagicWater promise to kids fighting cancer is that someday there will be a magic water to make all kid cancers go away forever. Vestalife is donating a percentage of all proceeds to fulfill this promise. If you would like to learn more about MagicWater or make a donation please log on to www.magicwater.org.
 

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