Campaign
builds
on last
year’s
success
and
includes
a
parade,
celebrity
support,
high-touch
outreach,
mobile
enrollment
vehicle
and more
By Karen
H.
Samuels/Tell
Us
Detroit
DETROIT
(Tell Us
Det) -
The
iconic
Blue
Doors
will be
appearing
again
this
year for
the “I’m
In”
campaign
to get
all
Detroit
Public
School
students
back in
the
classroom.
The
2010-2011
enrollment
campaign
was
rolled
out
Monday
morning
on the
grounds
of
Bunche
public
school
on the
city’s
eastside.
Emergency
Financial
Manager
Robert
Bobb
unveiled
a newly
refurbished
mobile
enrollment
vehicle
that
will
criss-cross
the city
neighborhoods
and
adjunct
suburbs
to
promote
new
initiatives
that
parents
and
students
will see
in DPS
this
fall.
Bobb
said “We
will
take our
campaign
straight
to those
corners
near
charters
and
suburban
school
bus
stops
because
we know
DPS
offers
the best
educational
option
for
those
children.
The
mobile
enrollment
van will
travel
to
parks,
festivals,
and city
wide
events
on week
days and
weekends.
People
can
request
the
mobile
enrollment
for
their
events
by
sending
an
e-mail
to:
communications@detroitk12.org.
This
year’s
campaign
also
includes
a Parade
and
Rally
with Dr.
Bill
Cosby,
is
returning
for a
third
time to
DPS,
this
time as
the
Parade
Grand
Marshall
on
Thursday,
August
26th at
noon.
The
parade
will
follow a
route
down
Woodward
and end
at the
Hart
Plaza
Amphitheater.
The goal
is to
exceed
the
enrollment
target
of
77,314
students.
School
funding
is a key
part of
enrollment;
last
year the
district
exceeded
enrollment
by 830
students
which
produced
a $6.2
million
school
budget.
The
inaugural
“I’m In”
campaign
won a
national
advertising
award
for the
effectiveness
in terms
of
impact
and cost
for
similar
initiatives;
the
award
was
presented
Monday
to
Robert
Bobb by
Don
Peasley
of Leo
Burnett
ad
agency.
