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M-Den
Sports
Store to
open in
District
Detroit,
sports
fans to
get
first
look in
2019
DETROIT
– The M
Den and
Olympia
Development
of
Michigan
announced
today
that the
official
merchandise
retailer
for
University
of
Michigan
athletic
apparel
will
open its
first
Detroit
location
along
the new
Columbia
Street
shopping
and
dining
destination
next
year.
Located
next to
the Fox
Theatre,
the
block-long
Columbia
Street
destination
will
bring
nearly
40,000
square
feet of
new
shops
and
restaurants
to a
European-style,
pedestrian-friendly
promenade
that
will
feature
outdoor
dining
and
festoon
lighting.
Located
on the
street-level
of the
new
nine-story
Little
Caesars
world
headquarters
campus
expansion,
the
4,000-square
foot
space
will
feature
two
storefronts;
one for
The M
Den
merchandise
and
another
for The
Victors
Collection
by The M
Den. The
special
collection
targets
alumni
and
features
high-end
accessories,
golf and
business
casual
apparel.
Scott
Hirth,
president
and
co-owner
of The M
Den, has
been
exploring
options
for a
first
Detroit
location
since he
and his
partners
took
over the
family-owned
business
in 2013.
“It
was very
important
to us
that the
next
round of
investment
was in
the city
of
Detroit,”
Hirth
said.
“With
the
resurgence,
we
wanted
The M
Den and
by
extension,
the
University
of
Michigan,
to put
our
stamp on
Detroit.”
Hirth
added
that the
new
retail
location
will
bring
the
University
of
Michigan’s
presence
to
downtown
Detroit,
where it
originally
opened
201
years
ago. The
new
store
will
make the
shopping
experience
easier
and more
convenient
for its
loyal
customer
base in
Detroit,
Hirth
said.
Headquartered
in Ann
Arbor,
The M
Den has
products
available
at 6
traditional
locations
in
downtown
Ann
Arbor
and
throughout
southeastern
Michigan,
including
three
malls
and 13
locations
at
Michigan
Stadium
on game
days.
Its near
30,000-square-foot
flagship
on State
Street
in
downtown
Ann
Arbor
features
more
than
5,000
products
for men,
women
and
children.
The M
Den also
serves
customers
around
the
world
through
its
website
MDen.com.
As the
official
retailer
for
University
of
Michigan
Athletics,
every
purchase
made
through
The M
Den
helps
benefit
the
university’s
sports
programs.
The
M Den
launched
renovation
projects
and a
major
expansion
earlier
this
year.
Its
newly
updated
6,000-square-foot
space at
Briarwood
Mall in
Ann
Arbor
now
houses
an
expanded
women’s
department
and
merchandise
from The
Victors
Collection.
And the
company’s
Main
Street
location,
currently
under
construction,
is
expected
to
re-open
by early
next
year.
The
Detroit
shop
will
become
its
seventh
brick-and-mortar
location,
featuring
the same
high-quality,
authentic
products
found at
its
flagship
along
with
new,
Detroit-themed
Michigan
merchandise.
Hirth
also
anticipates
hosting
dedicated
events
at the
new
shop,
including
signings
with
professional
athletes.
About
10-20
percent
of the
new
location’s
merchandise
will be
dedicated
to The
Victors
Collection,
which
includes
licensed
apparel
from
well-known
fashion
brands
like
Nike/Jordan
Brand,
Vineyard
Vines,
Brooks
Brothers
and
Tommy
Bahama.
The
M Den
began as
a
sporting
goods
shop in
Ann
Arbor in
1976
before
gradually
switching
its
focus to
University
of
Michigan
goods
and
ultimately
becoming
the
institution’s
official
retailer
in 1992.
“As
an
athletics
retailer,
The M
Den will
be a
fitting
and
welcome
addition
to The
District
Detroit,
the only
destination
in the
nation
where
four
major
sports
teams
play in
the
city’s
urban
core,”
said
Travis
Arbogast,
Vice
President
of
Development
at
Olympia
Development
of
Michigan.
“The
apparel
and
merchandise
shop is
among
many
storefronts
planned
for
Columbia
Street
that
will
continue
to bring
retail
diversity
to our
steadily-growing
district.”
Located
next to
the
historic
Fox
Theatre,
the
block-long
Columbia
Street
destination
will
bring
nearly
40,000
square
feet of
new
shops
and
restaurants
to a
European-style,
pedestrian-friendly
promenade
that
will
feature
outdoor
dining
and
festoon
lighting.
Frita
Batidos,
another
Ann
Arbor-based
business,
recently
announced
it would
open its
first
location
in
Detroit
along
Columbia
Street
next
year.
The
eatery
will
serve
Cuban-inspired
burgers,
milkshakes,
alcoholic
beverages
and
game-day
specials.
The
District
Detroit
retail
properties
are
represented
by Scott
Young
and
Ashley
Ketko of
CBRE.
For more
information
on
becoming
a
tenant,
please
call
248-353-5400.
Visit
The M
Den
online
at
www.mden.com
or on
Twitter
and
Facebook
at
@TheMDen
and on
Instagram
at
@them_den.
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