Toyota helps Detroit families in need with warm winter boots and socks during frigid cold weather

Pictured with a family receiving boots and socks are Al Smith, Jr., Group Vice President and Chief Social Innovation Officer, Toyota Motor North America; Alva Mason, National Director, Multicultural Business Alliance and Strategy, Toyota Motor North America; Special Guest Ronnie McNeir of The Four Tops and Greg Jackson, president and CEO, Prestige Automotive Group, and Owner, Prestige Warren Toyota. (Photo by HB Meeks/Tell Us USA News Network)

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Lt. Colonel John Turner, Divisional Commander and staff of The Salvation Army Eastern Michigan Division receive a $15,000 donation from Toyota which will enable the organization to continue to provide refuge for children and families in times of crisis. (Photo by HB Meeks/Tell Us USA News Network)

Toyota helps Detroit families in need with warm winter boots and socks during frigid cold weather

By Wendell Bryant
Tell Us USA News Network

DETROIT, MI – For the seventh consecutive year, ahead of the North American International Auto Show, Toyota Motor North America stepped in to help Detroit area families in need by providing winter boots and socks through its “Walk In My Boots” community outreach program.

Residents of The Salvation Army Harbor Light/ Booth Family Shelter on the city's westside received these much needed items to combat the frigid cold. The shelter provides temporary emergency services to homeless, abused women, single mothers and their children for up to 90 days.

As temperatures continue to drop below normal rates for this time of year and more snow is expected, many low-income families and homeless people have a much higher risk than the average person of developing winter exposure-related conditions such as hypothermia and frostbite.

Over 150 women and children served by The Salvation Army Harbor Light/Booth Family Shelter, along with women from The Salvation Army Detroit Harbor Light substance abuse treatment program, and local neighborhood families were given warm boots and socks, and a “Thanksgiving-style” buffet luncheon.

To top off this day of giving, Toyota gave a $15,000 donation to The Salvation Army Eastern Michigan Division which will enable them to continue to provide refuge for children and families in times of crisis.