GM takes major step toward autonomous vehicle development with LIDAR technology

By HB Meeks
Tell Us USA News Network

DETROIT - With the recent acquisition of Strobe, Inc., the LIDAR technology company, General Motors will now join it together with its Cruise Automation engineering team, to accelerate production of driverless vehicles for the transportation market.

The Detroit automaker expects to carry passengers and cargo with autonomous vehicles in major cities hopefully by 2019. GM also said that it is working fast to get ahead of competition.

“Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” said Kyle Vogt, Founder and CEO, Cruise Automation.

LIDAR uses light to create high-resolution images that provide a more accurate view of the world than cameras or radar alone. As self-driving technology continues to evolve, LIDAR’s accuracy will play a critical role in its deployment.

GM executives are making it clear that the company plans to carry out transportation and delivery services that will earn money quickly and with a higher profit margin than they have with the sale of traditional cars and trucks.

In 2016, Cruise Automation teamed up with GM to help scale a vision for a driverless future. Together, Cruise and GM are investing over $14 million in an R&D facility in San Francisco, CA and expanding workforce by 1,100 full-time employees. This partnership gives Cruise a unique advantage in terms of its ability to provide people with safer, reliable, and more accessible transportation options quicker.

“The successful deployment of self-driving vehicles will be highly dependent on the availability of LIDAR sensors,” said Julie Schoenfeld, Founder and CEO, Strobe, Inc. “Strobe’s deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think.”

Last month, Cruise Automation revealed the world’s first mass-producible car designed with the redundancy and safety requirements necessary to operate without a driver. The vehicle will join Cruise’s testing fleets in San Francisco, metropolitan Phoenix and Detroit.





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